It first vodka was ABSOLUT. It was always a cool vodka from the early 2000s. Now they're making something else cool, naked. ABSOLUT is making naked cool.
The recent ad from their headquarters in Åhun, Sweden boasts they're "the vodka with nothing to hide." Every participant in the video is naked in the most casual way. It's awesome! Go check it out.
Building Community through Social Nudity.